Jet Green Decision Making Steps Essay

Intro

David Neeleman is Chairman and CEO of JetBlue Airways Organization. He started his career in the airline industry in 1984 when he co-founded Morris Air. As president of Morris Air, this individual implemented the industry's initially electronic ticketing system and pioneered a home reservationist system. JetBlue is Neeleman's third successful launch in the flying business, His goal is always to bring people back to flights by offering low fares, friendly service and a high quality item. JetBlue has become the largest jar at Fresh York's John F. Kennedy Airport. And was scored " Ideal Domestic Airline" at Conde Nast Traveler's 2003 Readers' Choice Awards for the second consecutive 12 months, and was runner-up to get " Greatest Domestic Airline" at Travelling & Enjoyment magazine's 2002 and the year 2003 World's Finest Awards. Neeleman's key decision was to to setup a career JetBlue which appreciated the Freebie southwest model of low fares and customer friendly service and a high quality product like almost all economy-class, trendy perks including leather seating, DirectTV and assigned seating. He belives that organization really needed some refreshing thinking and fresh tips. It describes his concept of launching JetBlue and making it a customer focused, high quality airline that stands out from other air carriers. For making decision Neeleman applied six stages they are

Identifying and checking out the problem: The first step towards a decision making process should be to define the challenge. Obviously, there would be no need to come to a decision without having a problem. So , the initial thing one has to accomplish is to state the fundamental problem that has to be fixed. Neeleman himself and with his staff spend quite time studying the customer problems and convinces that they faced during the flight. This helped him finding not only identifying and diagnosing the situation but as well find out what customers wants and also fresh ideas. Generating alternate solutions: The problem of making a decision arises because there are many alternatives...



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